RealTime - Crafted to share life’s journey

Project Overview

I wanted to use my experience as a social media user, a mobile developer and a UX designer to design and build a new social media app that has a focus on authenticity and real time.

As a Junior UX designer, I developed low-fidelity and high-fidelity wireframes, clickable prototypes, and user flows for the mobile app. While designing the wireframes and prototypes, i wanted to create a simple yet easy to use design so users can have the best user experience while engaging with the app.

Authenticity and Real Time

Problem: In today's digital age, social media platforms like Instagram and Snapchat have become ubiquitous in daily life, influencing perceptions of self and reality. A significant issue arising from these platforms is the pervasive trend of sharing heavily edited photos and videos, which can create unrealistic standards of beauty and lifestyle. In a survey conducted during our user research, we found that 65% of participants reported feeling inadequate or unhappy after viewing edited images on these platforms, suggesting a correlation between edited content and negative self-perception.

Process: Following the problem identification, we conducted extensive user research. Participants were selected to represent a diverse demographic reflective of typical social media users. Through surveys, we collected data on user satisfaction, behavior, and attitudes towards social media. In-depth interviews helped us to uncover the emotional and psychological impact of social media on users.

In our endeavor to position "RealTime" as a unique and user-centric social media platform, we conducted a thorough competitive analysis comparing our app with leading industry counterparts like Instagram, Meta, and Snapchat. This comparative study aimed to highlight "RealTime's" distinctive features and value propositions in the current social media landscape.

(L) Profile page. (R) Home page

This competitive analysis underscores "RealTime's" strategic positioning as a platform that champions real-time, authentic interactions devoid of filters and excessive curation. The analysis also highlights key areas where "RealTime" diverges from established norms, offering a fresh, user-friendly, and genuine social networking experience.

As we move forward, this competitive edge will serve as a foundation for marketing strategies, feature development, and user engagement initiatives, ensuring that "RealTime" not only meets but exceeds modern users' expectations for a social media platform.